Have you noticed that capitalism converts rebellion into a viable commercial product? Hippies, punks and Che Guevara have all been assimilated into an infrastructure of consumerism. It appears as if film’s becoming ever less profitable in this new digital economy; its role in the market place is being slowly re-conceptualized in order to accommodate new markets for celluloid. Film, being less widely used, becomes marginalized and considered more as an alternative than a standard. Film is a tool for revolt, a non-conformist weapon in a digital age. There are a variety of new products being made that attract with their exaggerated “filminess”.
The grain and distortions caused by lens, uneven speed and imperfections oppose themselves to the refined superficiality of digital images. It feels that film has to prove its right for existence by emphasizing all that is considered filmic. It reminds me of a popular sci-fi theme of robots, cyborgs and other techno creatures trying to be human. However, in our inverted scenario it’s humans trying to be human. The “filminess” of film has become a popular product and I am rather convinced that its demand will be satisfied. I am also tempted to predict that one day soon this rediscovered novelty of film will fence its market territory and, possibly, it will be the time for digital technologies to prove their right for existence. In the end, nobody could ever predict we would have film, video and digital technologies a little more than 100 years ago. We can’t know what ways of image making are awaiting us in the future. However, my future is with film, because I am not trying to be human, I am human.
The grain and distortions caused by lens, uneven speed and imperfections oppose themselves to the refined superficiality of digital images. It feels that film has to prove its right for existence by emphasizing all that is considered filmic. It reminds me of a popular sci-fi theme of robots, cyborgs and other techno creatures trying to be human. However, in our inverted scenario it’s humans trying to be human. The “filminess” of film has become a popular product and I am rather convinced that its demand will be satisfied. I am also tempted to predict that one day soon this rediscovered novelty of film will fence its market territory and, possibly, it will be the time for digital technologies to prove their right for existence. In the end, nobody could ever predict we would have film, video and digital technologies a little more than 100 years ago. We can’t know what ways of image making are awaiting us in the future. However, my future is with film, because I am not trying to be human, I am human.
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